How do customers and banks interact today?
Today, financial matters have become routine tasks. More mobile banking via smartphones, ‘intelligent’ machines and the growing use of debit cards have significantly changed the image of the classic bank branch. From processing centres, branches evolve into spaces filled with unusual elements that promote interaction between customers and bank employees.
Images, films, animations and interactive applications also support the dialogue with customers as well. Depending on the situation, customer advisers can use different devices such as tablets when interacting with customers. Staff at other sites can join the conversation in no time via videoconferencing. Virtual communication between customers and banks is also a topic to address in the branch of the future.